This denim-centric brand takes its cues from American grunge and British punk rock. It's like the '90s personally called designer Chris Leba and told him to bring back the plaid.

Born in Atlanta and now based in L.A., Cooper creates meticulously crafted pieces that channel the outdoors and celebrate the heritage of iconic workwear.

"It came from three weeks of being locked inside. All I wanted to do was go swim in freshwater. We ended up finding a little state park north of L.A. The feeling of finally getting outside again and jumping into really cold water re-sparked all the creativity. I built everything around that. The entire color palette of the collection comes from a single image that we took while swimming over the summer." —Reese Cooper